The Speechi touch can be found everywhere, from businesses to classrooms and hospitals, but what about points of sale? Here’s an idea to enhance your advertising campaigns with our range of digital signage displays.
From the advertising poster to the digital signage screen
The advertising poster originated in the London Gazette in 1660 to promote toothpaste. It was the first advertising poster to appear in any medium in human history.
Since then, press advertising has multiplied until it has become commonplace. They have followed the evolution of society, but also of technology, as in 1925, the year of the first French radio advertisements, or again in 1968, with the first French television advertisement for the Régilait brand.
Digital signage developed mainly in the 2000s, particularly since the invention of LED screens, and it was in the 2010s that digital signage really took off. Massive use of the Internet has led to growing interest in digital billboards, which can be adapted to a variety of locations, including railway stations, large squares and shopping malls.
The proliferation of dynamic displays
Dynamic point-of-sale displays have multiplied since the 2010s. In 2018, 58% of stores in France had digital signage. This increase in the presence of digital signage screens in points of sale is accompanied by a significant rise in sales.
The French digital signage market is growing steadily, with 102% growth between 2016 and 2023, from $4.48 billion to $9.96 billion, and global sales of $31.7 billion by 2025, bringing growth of 7.8% between 2020 and 2025.
The reasons for this growth are as follows:
- Demand in sectors under stress
- Appropriate technical solutions, increasing performance while reducing costs.
- The outlook for return on investment (ROI) is much more promising.
- A high-performance medium with a longer campaign life.
Why try digital signage?
There are many reasons to invest in digital signage with a Speechi screen.
Attractiveness
One of the principles of advertising and marketing is to be able to stand out from the competition. Finding a visual identity, creating interesting products in line with customer needs… are all part of marketing, and according to the POPAI Institute, a marketing and advertising professional, a window video campaign broadcast on a display screen increases in-store traffic by 24%.
Advertising effectiveness
One of the main challenges of advertising is to ensure that the potential customer remembers the offer and the products on offer, but the lifespan of an advertisement varies from one media to another. For example, according to Liveramp media, a radio ad would last 19 days, while the effectiveness of a traditional billboard would be just 16 days. However, according to an Ipsos survey, 75% of people remember a dynamic display, compared with 44% for a static display, which makes digital signage more interesting.
Compulsive shopping
Advertising posters, shelf layouts and even smells are all organized to entice customers to buy in a mall or store. Digital signage also contributes to “add-on buying”, i.e. the purchase of an additional product to complement the others on offer, and according to Nielsen marketing audience analysts, this is expected to increase by 33% compared with conventional displays.
A substantial profit
The entry-level price for a Speechi display starts at €341 for a 43″ screen (109 cm diagonal), which may seem substantial for small businesses. However, your return on investment can be impressive, as according to the International Sign Association (ISA) digital signage is capable of boosting profits by 124%, while total sales can increase by 7%. To make sure you never miss another opportunity to attract customers to your point of sale, discover our product ranges at Speechi.com
